When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business.
Being on social media isn't enough just as you don’t become a professional ball player just by walking into a stadium. There’s hard work involved and there are things you need to do to set the foundation for using social media efficiently in your business.
Stop wasting time and start seeing a return on investment in social media by using these tips.
How to Accomplish Your Business Goals on Social Media
Whether you are brand new to social media for business or you've been doing it for a while and you're just not seeing the results you want, changing these simple things can mean a much larger return on investment for you.
If you go out on the social media with the idea that posting good content will get you a huge audience, you’re betting your business future on winning the lottery. First, you need to build a strong foundation and plan behind how you will best use your time in the most efficient manner. When you do this, your social media spend from a resource and time perspective will start to show a lot more return on your investment.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.