How to Build a Tribe for Your Business

Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly there'd be a host of people growing their own dust bunnies like they were chia pets.
 
But it takes a special personality, doesn't it?

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