Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local business still has two major challenges—marketing (making sure people think about you when they’re ready to buy) and convincing them that shopping local is not an expensive undertaking, especially when 69% of people are saying they’re going to reduce non friends and family buying. While pundits believe spending will increase over last year, albeit not be a large amount, the reality of that prediction is yet to be determined.
With the specter of reduced spending hanging over us to dampen this holiday season, you may be wondering what you can do to ensure customer spending is directed your way. Creating a compelling holiday offer can set your business apart and drive more sales.
Maybe you read this title and thought: I don’t have time to read that. I’m too stressed! If you are, take a moment and read this anyway. If you can cut down on your stress levels not only are you less likely to get ill this holiday season, you’ll enjoy it more.
Come on. It will only take 3 minutes. Think of it as an investment in your business.
Stress is almost inevitable during the holiday. And businesses that do large sales during this time will either be stressed because they’re doing a great amount or they’ll worry because they’re not doing enough. Don’t run yourself down and risk injury or sickness. If you’re sick or exhausted, you’ll only be more stressed. Try these tips for reducing stress instead.
From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.
If you have a brick-and-mortar location, chances are you're doing some sort of decorating for the holidays. Even if you don't celebrate, it's likely your customers do so in order to spread the holiday cheer you get festive.
The same should be true of your website. While you don't need to decorate per se, you do need to prepare for holiday traffic. Even if what you do or sell has nothing to do with Christmas, people often turn to the internet or online solutions during the holiday season. Plus, if you run a business that helps people prepare for the holidays, even if just peripherally, you want to make sure your website is ready. Here's how you can go about doing that:
Concern over the holiday shopping season is one that's looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you're concerned about these things, you're not alone. And there are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time.