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Blog

7 Creative Summer and Back-to-School Marketing Ideas

7/17/2025

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As summer hits its peak (yeah, it’s hard to believe) and the back-to-school buzz begins, this is the perfect time to refresh your marketing. It’s also a great time to connect with your customers in meaningful, fun, and creative ways. And you don’t have to be a retail shop to “sell summer” or “back-to-school.” 

No matter what your industry, aligning your brand with what your customers are already thinking about can drive real results.

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How to Win Over Customers with Emotional Marketing

3/28/2025

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There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly  even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal.

Winning customers isn’t just about having a great product or service—it’s about making people feel something. The best brands don’t just sell; they connect, entertain, and even challenge their audiences. 

If you want to turn heads and build a loyal customer base, you don’t need to have Jeep’s ad spend. You can use these five powerful marketing techniques in your email, video, and social media campaigns.

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Give These Marketing Strategies a Try in 2025

2/14/2025

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The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table.

This article contains some excellent business tactics to try for the new year. However, they may not all fit your business. When reviewing this list, keep your target audience in mind and ask yourself, will this provide value for them? 

If you don’t have a target audience defined, that should be your first step. After all, if you don’t know who you’re talking to, how do you know if you’re providing value to them?
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10 Unique Ways to Get More Email Subscribers

11/15/2024

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​If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task.
 
It’s the kind of activity that most of us avoid because the thought of it seems so overwhelming.
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3 Marketing Mistakes to Avoid as We Move Toward Recovery

2/22/2021

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​News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing people to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear. There are always unexpected challenges like freak snowstorms and mass electrical outages that are keeping us all on our business toes, regardless of where you sell or operate from. Nothing will tell you faster how interconnected we are than understanding how weather in one part of the country can stimy business operations in another.
 
But as we begin to see COVID numbers drop and (eventually) restrictions loosen, there are several common marketing mistakes you’ll want to avoid.

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Bring in Last-minute Shoppers with These 4 COVID Precautions

12/21/2020

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​As I write this, we are a week away from Christmas. And while it may feel like the holiday season has already been decided with everyone from the post office to mail-order businesses saying there's no way they can meet Christmas deadlines, now is the time that local small businesses can shine.
 
You have an advantage at this point over online stores because customers can come in and get a last-minute gift, service, or gift certificate. But you can’t just fling open your doors and let the world in. There are a couple of things you need to be doing to ensure that they feel safe. Still, It's not too late to implement these COVID precautions in your business. 

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Why Now Is the Perfect Time to Use Experiential Marketing

9/28/2020

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Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.
 
Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do.
 
And they're right. 

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7+ Must-make COVID Content Changes for Improved Engagement

8/24/2020

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​Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down.
 
During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. 

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Storytelling in the digital age

8/21/2020

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Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

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9 (More) Marketing Tips for the “New Normal”

8/17/2020

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​Are you tired of the words “new normal” yet? 
 
If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.

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Pembroke Park West Park Chamber of Commerce.  All Rights Reserved.
3150 SW 145 Avenue, Suite 315  | Miramar, FL 33027
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