Pembroke Park West Park Chamber of Commerce
  • About Us
    • About Us
    • Governance
    • FAQs
    • Staff
  • Membership
    • Why Join
    • Membership Application
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Affinity >
      • ChamberPPE
      • Clever Rx
    • Advertising
    • Ribbon Cutting
    • Small Business Awards
  • Business
    • Development
    • Broward Scorecard
    • Bids
    • Permits
    • Veterans
    • Disaster Prep
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Town of Pembroke Park
    • City of West Park
    • Relocation
  • News
    • Blog
    • Coupons
    • Job Bank

Blog

3 Marketing Mistakes to Avoid as We Move Toward Recovery

2/22/2021

0 Comments

 
Picture
​News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing people to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear. There are always unexpected challenges like freak snowstorms and mass electrical outages that are keeping us all on our business toes, regardless of where you sell or operate from. Nothing will tell you faster how interconnected we are than understanding how weather in one part of the country can stimy business operations in another.
 
But as we begin to see COVID numbers drop and (eventually) restrictions loosen, there are several common marketing mistakes you’ll want to avoid.

Read More
0 Comments

Bring in Last-minute Shoppers with These 4 COVID Precautions

12/21/2020

0 Comments

 
Picture
​As I write this, we are a week away from Christmas. And while it may feel like the holiday season has already been decided with everyone from the post office to mail-order businesses saying there's no way they can meet Christmas deadlines, now is the time that local small businesses can shine.
 
You have an advantage at this point over online stores because customers can come in and get a last-minute gift, service, or gift certificate. But you can’t just fling open your doors and let the world in. There are a couple of things you need to be doing to ensure that they feel safe. Still, It's not too late to implement these COVID precautions in your business. 

Read More
0 Comments

Why Now Is the Perfect Time to Use Experiential Marketing

9/28/2020

0 Comments

 
Picture
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.
 
Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do.
 
And they're right. 

Read More
0 Comments

7+ Must-make COVID Content Changes for Improved Engagement

8/24/2020

0 Comments

 
Picture
​Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down.
 
During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. 

Read More
0 Comments

Storytelling in the digital age

8/21/2020

0 Comments

 
Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

Read More
0 Comments

9 (More) Marketing Tips for the “New Normal”

8/17/2020

0 Comments

 
Picture
​Are you tired of the words “new normal” yet? 
 
If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.

Read More
0 Comments

4 Marketing Tips for Businesses with No Marketing Budget

7/20/2020

0 Comments

 
Picture
​You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.

Read More
0 Comments

The Beginner’s Guide to Creating an Online Course for Your Business

5/4/2020

1 Comment

 
Picture
​If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when you're not actively performing the service in which you get paid for.
 
Technology being what it is, courses are easier than ever to create but expectations are higher as well. So, it's important you do a few things as part of your course creation prep. This article is laid out to help you ask the right questions before you begin preparing your course.

Read More
1 Comment

How To Turn Social Media Into Business Media

4/27/2020

0 Comments

 

​How To Turn Social Media Into Business Media

Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business?

If you're like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time?
​
Recent studies reveal that the average American consumer spends about 5 hours per day on their mobile device, and half that screen time involves social media sites. This makes social media an obvious place to focus your marketing efforts, however, chances are good you either don't have the time or the know-how it takes to manage multiple social media feeds - that's where automation can help.

Read More
0 Comments

Get More Customers with Facebook Ads: Pandemic Version

4/20/2020

0 Comments

 
Picture
Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting.
 
Those days are long gone.
 
If you want your audience to see you--and you really need that especially now--then you're going to have to “pay to play.”
 
But just handing over the money to Facebook won't bring you the traffic and sales you want. You need to learn how to write effective social media ads. And during the pandemic, the most effective content has changed a little. Here's what you need to know in order to create ads that drive sales while most businesses are shut down.

Read More
0 Comments

    Archives

    November 2022
    March 2022
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    October 2019

    Categories

    All
    Business
    Chamber
    Communication
    Coronavirus
    Crisis
    Crisis Managerment
    Customer
    Diversity
    Employee
    Facebook
    Health
    Hiring
    Holiday
    How To:
    Instagram
    Legacy Building
    Marketing
    Millennial
    Newsletter
    Online Course
    Political
    Product
    Professional Development
    Protests
    Reasons To Join The Chamber
    Recover
    Restaurants
    Return On Investment
    SEO: Search Engine Optimization
    SMS Messaging
    Social Media
    Stand Out
    Tribe
    Video
    Website
    Website: Holiday
    Work From Home
    Workplace
    YELP

    RSS Feed

Pembroke Park West Park Chamber of Commerce.  All Rights Reserved.
15800 Pines Boulevard, Suite 313  | Pembroke Pines, FL 33027
Phone: (954) 432-9808 |
info@ppwpchamber.com | sitemap
MemberClicks
  • About Us
    • About Us
    • Governance
    • FAQs
    • Staff
  • Membership
    • Why Join
    • Membership Application
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Affinity >
      • ChamberPPE
      • Clever Rx
    • Advertising
    • Ribbon Cutting
    • Small Business Awards
  • Business
    • Development
    • Broward Scorecard
    • Bids
    • Permits
    • Veterans
    • Disaster Prep
    • Certificates of Origin
  • Advocacy
    • Legislative Agenda
    • Voting
  • Community
    • Community Calendar
    • Town of Pembroke Park
    • City of West Park
    • Relocation
  • News
    • Blog
    • Coupons
    • Job Bank