Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.
Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do.
And they're right.
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.
You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, refer you to others.
That takes a certain finesse.
And like fly fishing, it requires an ability to put it all together in a fluid motion. While looking for customers on Instagram is just one component of a marketing strategy, it can be an important one if you’re trying to increase visibility.
There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. it might be something you've been thinking about doing professionally.
If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally.
If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content.
Wouldn’t that be great?
That type of interest is essential if you're hoping to get a return on the investment of your time. Yet this is one of the hardest things businesspeople face on social media. Many businesses feel like they’re posting into the wind with no response.
Nobody has time for that and so they stop doing it. Then they’ve created a self-fulfilling prophecy, “social media doesn’t work for my business.”
If you’re in this position, it’s understandable that you’d feel that way. You need your time to count and you need engagement to show for it. Here are a few proven techniques you can use to get more engagement with your Facebook posts.
Write something about yourself. No need to be fancy, just an overview.