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It may be extraordinarily hot and sunny (at least it is in most parts of the country right now), but it’s also the perfect time to jingle your way to more sales with a Christmas in July promotion. This festive mid-year moment is a golden opportunity to engage customers, clear inventory, and create a buzz—without the stress of December chaos. Plus, it’s becoming more popular over the past couple of years. With Prime Days in July, it’s also quickly becoming a time when buyers are conditioned to expect deals and encouraged to start thinking ahead to the holidays. With costs up, buying early and spreading out spending (instead of bundling it into one expensive month) is good advice for customers as well. Even if you’re not in retail, you can offer many of these sales pushes to bring customers in. 
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Have you ever wondered how you can compete with large companies like Amazon (or Walmart)? Well, the more important question may be more not be how but why. Mega retailers, like the two mentioned, aren’t looking to only sell their own products. They have launched large programs encouraging small businesses to use their distribution platform. So, do you really need to compete when you can harness their traffic to sell your goods on their sites?  Social media is filled with perfect lives—you don’t see the dirty dishes in the sink, or the tears shed. You see the wins and the brags. The same is true of many social media accounts for business. As business owners we want to show our best selves. Anything less is weak and unappealing. Or is it? Lately, something interesting is happening. The most effective posts aren’t the polished ones with perfect lighting or studio-level graphics. They’re the real, raw, behind-the-scenes moments that tell the true story of what it’s like to run a small business. From TikToks to Instagram Reels, business owners are discovering that authenticity—sharing the ups, the downs, and everything in between—helps them connect with customers in a meaningful way. You can adopt this new highly effective approach as well.  One of the best things you can do for your business is make it painfully obvious what you provide for your ideal audience. Coyness, after all, does not sell products.  Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local business still has two major challenges—marketing (making sure people think about you when they’re ready to buy) and convincing them that shopping local is not an expensive undertaking, especially when 69% of people are saying they’re going to reduce non friends and family buying. While pundits believe spending will increase over last year, albeit not be a large amount, the reality of that prediction is yet to be determined. With the specter of reduced spending hanging over us to dampen this holiday season, you may be wondering what you can do to ensure customer spending is directed your way. Creating a compelling holiday offer can set your business apart and drive more sales.  |
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3150 SW 145 Avenue, Suite 315 | Miramar, FL 33027 Phone: (954) 432-9808 | info@ppwpchamber.com | sitemap |
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