Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. 

Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:

1. Facebook is merging all video uploads into Reels, streamlining the posting process and pushing businesses toward short-form, mobile-friendly content. 
2. A sudden and unexplained deletion of thousands of Facebook Groups shows that access to your audience on social media is never guaranteed—even if you haven’t violated any rules.

This news carries big implications for businesses, not only how you create content, but how you protect your access to your customers and followers. 

Keep reading for what these updates mean, how to adapt, and why now is the time to get serious about owning your audience through email.

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​If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content.
 
Wouldn’t that be great?
 
That type of interest is essential if you're hoping to get a return on the investment of your time. Yet this is one of the hardest things businesspeople face on social media. Many businesses feel like they’re posting into the wind with no response.
 
Nobody has time for that and so they stop doing it. Then they’ve created a self-fulfilling prophecy, “social media doesn’t work for my business.”
 
If you’re in this position, it’s understandable that you’d feel that way. You need your time to count and you need engagement to show for it. Here are a few proven techniques you can use to get more engagement with your Facebook posts.

Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting.
 
Those days are long gone.
 
If you want your audience to see you--and you really need that especially now--then you're going to have to “pay to play.”
 
But just handing over the money to Facebook won't bring you the traffic and sales you want. You need to learn how to write effective social media ads. And during the pandemic, the most effective content has changed a little. Here's what you need to know in order to create ads that drive sales while most businesses are shut down.