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Blog

Building a Fanatical Following with Email

2/28/2025

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For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool—it’s a way to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. 

By shifting your focus from transactions to connections, you can turn one-time customers into long-term brand advocates.  

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How Being the Bearer of Good News Can Be a Boon for Business

11/22/2024

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​If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and feel-good stories can help your business stand out and create a sense of connection with your audience.
 
But what kind of “feel good” content can you provide? 
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10 Unique Ways to Get More Email Subscribers

11/15/2024

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​If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task.
 
It’s the kind of activity that most of us avoid because the thought of it seems so overwhelming.
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Move Your Business Story Off of the About Page

12/28/2020

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​If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your business story over the last decade and how customers want to do business with people they know, like and trust, many realize the value. You likely know that the About Page has the potential to become one of the most heavily visited pages on your website.
 
However, that’s where most businesses miss an opportunity.
 
They stop at the About Us page. Their business story never moves beyond it. But for the story to be believable, understood, and remembered—and thus effective—it has to spring off the About Us page and into these other places.  

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5 Ways to Communicate Difficult Business Messages

6/29/2020

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​If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages.
 
But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.

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Pembroke Park West Park Chamber of Commerce.  All Rights Reserved.
3150 SW 145 Avenue, Suite 315  | Miramar, FL 33027
Phone: (954) 432-9808 |
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  • About Us
    • About Us
    • Trustees
    • Governance
    • FAQs >
      • faq marketing
      • faq logo
      • faq profile
    • Staff
  • Membership
    • Why Join
    • Membership Application
    • Member Directory
    • Member Login
  • Programs
    • Chamber Calendar
    • Affinity
    • Advertising
    • Ribbon Cutting
    • Small Business Awards
  • Business
    • Development
    • Broward Scorecard
    • Bids
    • Permits
    • Veterans
    • Disaster Prep
    • Certificates of Origin
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    • Relocation
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