Your Employees Still Need Mid-Year Reviews During COVID: Here’s How to Make Them a Critical Part of Business Success
Most employees think of reviews as the sand in their bathing suit. Sure, it comes with a benefit (a day at the beach or, in this case, a great job) but it can be incredibly annoying. Add in a global pandemic and you may be thinking it’s best to just skip them this year.
You couldn’t be more wrong.
Skipping a mid-year review only adds to your employees’ potential feeling of disconnection. Now, more than ever, you need to ensure your employees feel a strong allegiance to your company and are well-positioned for continued success. Mid-year reviews help you accomplish both of these things and more.
You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.
With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery.
No one knows for sure when recovery will begin.
In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery.
Whether you're dealing with a conflict at home, with your neighbors, or at your place of business, it can be easy to become bogged down in old ways of working through problems.
Jay Baer is the author of five New York Times bestseller books and President of the global consulting firm Convince & Convert, and he's made a career out of helping companies learn how to deliver exceptional customer service - even in the face of a crisis.
If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting.
But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal development. But months in, you're likely seeing a drop off in participation, shares, and interactions.
In most cases, it's fatigue. People are tired of the same old chatter.
So how do you get their attention again?
You do so by altering your patterns of communication and working on what you share. Here are several ideas that can help jump-start your business posts whether it be on your blog or on social media.
Write something about yourself. No need to be fancy, just an overview.