Addressing the COVID Customer’s Content Needs: yes, they’ve changed and you should too
If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting.
But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal development. But months in, you're likely seeing a drop off in participation, shares, and interactions.
In most cases, it's fatigue. People are tired of the same old chatter.
So how do you get their attention again?
You do so by altering your patterns of communication and working on what you share. Here are several ideas that can help jump-start your business posts whether it be on your blog or on social media.
Business Blog Advice for Getting More Shares During COVID
Since fatigue is largely the issue in content consumption these days, you might want to change some things up on your blog such as:
How should your posting change on social media? Yes, people are spending a lot of time on social media right now but there is also a lot of disturbing news out there. Some people are leaving platforms because of arguments.
You may want to consider this when you decide which social media platform to spend most of your time. Sites, like Instagram, don't invite arguments because their platform is largely visual. You may find more of your customers migrating to platforms like that. Poll your customers and find out where they are. There's no reason to spend time fishing somewhere where there aren't the types of fish you're hoping to catch.
Social Media Changes During COVID
People access social media to be entertained, inspired, and educated. And there certainly is a lot of “education” going around. People are growing fatigued by bombastic opinion posts. Instead, you might want to consider posting entertaining and inspiring content instead.
In addition to these things, post content that:
This pandemic and time of protest have been stressful. In fact, it’s common to hear people say they have given up listening to the news altogether. They go online these days to escape more than ever. Take that into account when creating content for your audience right now. If you do, they're more likely to share your content and stick around to see what you have going on.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.
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